Camping industry staple celebrates 50 years of profitable family business while launching new material-reducing packaging

For Immediate Release

(April 9, 2009 – Winnipeg, MB) – Coghlan’s (www.coghlans.com), the worldwide leader in camping and outdoor accessories, is excited to turn 50 this spring. Founded in 1959 when Norm Coghlan bought the rights to The Camp Stove Toaster, Coghlan’s grew steadily over the years from toasting bread to encompassing and foreseeing the basic needs of its customers through its 450 product catalog. Recognized by generations of outdoorsmen and women, Coghlan’s has continued to find a profitable niche for its timeless low tech gear in an increasingly high tech arena. Coinciding with its 50th birthday, Coghlan’s will celebrate by launching a new packaging initiative.

“We want to thank all of our loyal consumers, retailers, sales team and operations, many of whom have been with us since the very beginning in 1959,” said Rob Coghlan, Vice-President of Coghlan’s. “We look forward to doing our part for the environment by being conscious of the choices we make in packaging materials and design, while maintaining our position as the leaders in the outdoor industry.

Coghlan’s new packaging will not only reduce materials, it will better conform to the product to reduce volume. To achieve a balance between retail visibility and size, Coghlan’s will provide more products per square foot to the retailer’s shelf space, while reducing shipping costs, material supply costs and warehouse space.

In an effort to reduce waste and promote recyclability, Coghlan’s is promoting eco-friendly packaging, by choosing paper over plastic where appropriate.

About Coghlan’s Ltd.